Fractional eCommerce strategy & execution for lean teams.
Hi, I’m Sam Smee and I help brands grow online with expert guidance and sleeves-rolled-up delivery — then hand things over when you’re ready to bring it in-house.
Start with a free 40-point site Healthcheck to see what’s working, what’s broken, and where to focus.
Let me guess — one of these sounds familiar?
You're growing, but you're still duct-taping your eCommerce together.
You know your site could convert better, but don’t know where to start.
You’ve worked with agencies that feel expensive and don’t own outcomes.
You need someone who “gets it” — and gets it done.
You’d hire an eCommerce lead tomorrow… if only you could justify the headcount.
You’re not alone. I partner with businesses in this exact situation — helping you grow now while building the systems and knowledge to take things in-house later.
How I can help
🛠 Free 40-Point Site Healthcheck
Quick, expert review of your site’s performance across CRO, UX, SEO, and tech. Prioritised recommendations, no fluff.
Whether you need a second opinion or a hands-on operator, I offer flexible ways to support your eCommerce growth.
⚡ Time-Boxed Projects
For replatforms, deep-dive assessments, or short strategic bursts. Fixed-scope. High-impact. Low drag.
🚀 Fractional eCommerce Leadership
I embed into your business 1–3 days a week to lead, execute, and grow — until you're ready to hire in-house.
Meet Sam
Meet Sam
Born and raised in Australia, I spent my early career working in charities where you have to wear a million hats and move mountains with a budget of zero; then moved onto helping traditional brick-and-mortar brands scale globally online.
In 2018, I moved to London where I fell on my feet - stepping into digital leadership roles for fashion and accessory brands and supporting their 10x growth trajectory.
Now, I’m forging out on my own (unless you count my Pawsonal Assistant, Bruno?), ready to bring my extensive digital experience to growing brands ready to scale online.
Not sure where to begin?
Start with my free 40-point site healthcheck. It’ll show you exactly what’s working, what’s holding you back, and where to focus next.