Born and raised in Australia, I spent my early career working in charities where you have to wear a million hats and move mountains with a budget of zero; then moved onto helping traditional brick-and-mortar brands scale globally online.

In 2018, I moved to London where I fell on my feet - stepping into digital leadership roles for fashion and accessory brands and supporting their 10x growth trajectory.

Now, I’m forging out on my own (unless you count my Pawsonal Assistant, Bruno?), ready to bring my extensive digital experience to growing brands ready to scale online.